The Outcome
Turn existing contacts and new targeted prospects into opportunities for meaningful sales conversations.
J. Alvarez
VP Sales
OpportunityM. Chen
Intern
R. Patel
Director of Ops
OpportunityS. Okafor
Office Admin
L. Novak
CEO
OpportunityD. Reyes
Analyst
Two Sources. One Engine.
Put existing, underutilized CRM contacts back to work.
Introduce up to 1,000 new targeted ICP contacts per month.
One
Qualification Engine
Built Around Your Business
Every engine is configured around your ideal customers, target industries, outreach strategy, and sales process.
Define the decision-makers, roles and job titles that matter to your business.
Select target industries, company sizes and business focus.
Set your minimum prospect score on a 1–10 scale.
Route qualified contacts into customizable, industry-specific email sequences.
Define engagement thresholds and direct qualifying contacts to your CRM or designated follow-up person.
Your team
CRM or follow-up person
Examples shown are illustrative.
The Engine at Work
Watch how one prospect moves through a qualification and engagement process built around your business.
Alex Morgan
Director of Operations · Northstar Healthcare
A contact enters the engine from an existing CRM or a new targeted prospect list.
✓ Contact received
Alex Morgan
Director of Operations · Northstar Healthcare
The contact's role and title are evaluated against your ideal customer profile.
✓ Role matches
Minimum to qualify: 8
The organization is evaluated for industry, size and business fit.
✓ Company matches
Northstar Healthcare
Minimum to qualify: 8
Qualified contacts are directed to the right industry-specific outreach path.
✓ Healthcare route selected
The contact enters a tailored email sequence designed for their industry.
✓ Outreach begins
Healthcare sequence
Activity is checked against your own follow-up rules. One signal alone, like an open, isn't enough.
✓ Follow-up criteria met
Together, these meet the follow-up rules.
The qualifying contact goes to your sales representative or CRM for a real conversation.
✓ Ready for human follow-up
Alex Morgan
Sales team / CRM
New contact ready for follow-up
The engine handles the process. Your team handles the conversation.
Fictional illustration. Scores and engagement activity are examples only.
The Human Handoff
When a prospect meets your qualification and engagement criteria, your team receives the context to take the conversation forward.
Alex Morgan
Director of Operations · Northstar Healthcare
Qualification
Healthcare sequence
Your team gets the context. And the opportunity to act.
Fictional illustration. Not a live CRM or integration; no data is sent anywhere.
The Business Case
Your contacts. Your people. Your numbers.
See the estimated time and direct wages required to manually work through the contacts already sitting in your CRM.
Minimum 1. Changes elapsed time only.
Estimated direct wage cost
$50,000
Total manual labor hours
2,500
Estimated elapsed work weeks
31.25
Assumes 40 hours per BDR per week, 100% of assigned time on the backlog, and one manual touch per contact. Illustrative estimate only. Excludes payroll taxes, benefits, PTO, management overhead, repeat touches, and software costs. Not a guaranteed savings or ROI projection.
Done manually by your team
Handled by the WPM Engine
A comparison of workflow responsibilities, not a measured time or cost saving.
Now imagine what your team could do with that capacity.
Your numbers stay on this page. Nothing is saved or sent.
Previously overlooked CRM contacts are systematically revisited.
New prospects, qualified against your business criteria, continually entering your outreach process.
The engine does the qualifying. Your team does the selling.
More time engaging prospects, developing relationships, and pursuing business.
The Destination
The engine handles the process. Your team handles the conversation.